More than a hustle. More than a job.
The ultimate cheat code for the GIG economy. Follow the raw, relatable journeys of Anita and Rahul — and discover the Gig Quotient framework that separates the burnt-out from the bold.
The Gig Quotient
14 core competencies across three dimensions — the secret sauce that separates the burnt-out from the bold.
The people whose lives became the framework.
The Authors
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Daily stories, questions, and insights — for gig workers, HR leaders, and anyone building a career on their own terms.
How we build together
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What We Post
Every week we go deep on one GQ competency — from four different angles. A hard truth nobody is saying. The framework that addresses it. A question that makes you stop. And a direct invitation to get the book.
Short. Punchy. Actionable. Built for gig workers, founders, and students who do not have time for slow.
What Following Gives You
The posts give you the insight. The book gives you all 14 competencies — in full.
The assessment gives you a mirror. The book gives you the framework to act on what it shows you.
The community gives you peers. The book gives you the language that binds you.
Following is free. The Gig Quotient is the investment.
Who This Is For
Gig workers & freelancers — you are already living the GQ. This gives you the language for what you have been doing by instinct.
Founders & entrepreneurs — building teams and careers outside the traditional structure. The GQ is your hiring and development framework.
Students entering the workforce — the career certainty your curriculum promised does not exist. Build the competencies that do.
Follow Along
Every week follows the same rhythm — a story, a framework, a mirror question. Here is what is happening this week.
Follow us · Know what to expect this week
Stories · Framework · Questions · Enterprise Insights · Community
New here? GigByChoice is the community built around GIGglers GIGgling GIGgles — a book and framework called the Gig Quotient (GQ) for anyone building a career in independent work. Every week: real stories, the GQ framework, and honest questions for gig workers, HR leaders, and founders.
This week's scene from the book
The gig economy will not ask you what you actually want to do. It will send briefs. Deadlines. Revision rounds. The question — which of this would I do even if nobody was paying me — is yours to ask. And most gig workers never ask it. This week, that changes.
What we post · every day this week
Wednesday competency · This week
Proactive Curiosity
The discipline of directing curiosity inward — asking the question that clarifies before the pressure forces an answer. Not curiosity about the world. Curiosity about yourself. Learnable. Measurable. The competency that separates gig workers who drift from those who decide.
Thursday Mirror question · This week
"Is there something you already know the answer to — that you have been too busy to listen to?"
How to follow along
What is the Gig Quotient (GQ)?
14 core competencies that determine whether a gig worker thrives — or burns out.
Not personality traits — learnable, developable, measurable. From the book GIGglers GIGgling GIGgles by Abhinandan Mookherjee & Sujitesh Das. The GQ Self-Assessment is coming soon — follow us to be the first to know.
Where to follow
@GigByChoice across all platforms · gigbychoice.com
The GQ Framework · Working Model
The structure is established. The weights are being refined. The interaction term is the open frontier.
This is a working model. The assessment scores each competency independently.
The aggregation and interaction effects are being validated through practitioner data.
GIGglers GIGgling GIGgles · Abhinandan Mookherjee & Sujitesh Das · 2026
What Readers Are Saying
From academics, practitioners, and entrepreneurs who have read GIGglers GIGgling GIGgles.
"The future of work is no longer a future tense concept — but a reality that is gaining momentum."
Professor of Management · IIM Shillong · on GIGglers GIGgling GIGgles
Coming soon
Know where you stand — before the gig economy asks you to find out the hard way.
